Rival Ducks

Growth for games that are already live.

Advertising is for games already on the platform. Our advertising network — sponsored placements, in-experience campaigns and the creators Creator Discovery finds first — takes a live game to the players it has not reached yet, planned on Radar's public data and reported week by week against live players and retention. The same network works the other way: brands that want to be on Roblox are matched with the experiences that fit them, and we build and run what they need there.

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Advertising · Rival Ducks

What we do here.

Advertising

User acquisition and in-experience campaigns for live games, across our own advertising network.

  • Growth for games that are already live: sponsored placements and in-experience campaigns across our own advertising network, planned around an update, an event or a season rather than fired at a calendar.
  • The right creators, first: Creator Discovery scans TikTok, YouTube, Instagram, Twitch and Discord for every account and community making Roblox content and files each by platform, format, genre and audience, so a campaign reaches the creators who actually move your genre before anyone else has found them.
  • Creative built for the placement: icons, thumbnails and short video from Asset Blox, in the Roblox look, produced and iterated at the pace a live campaign needs.
  • Reporting that means something: live players and retention week by week against the plan, on the same public Radar data anyone can check. If a campaign did not move the numbers, you hear it from us first.

Brand Partnerships

Brands onto Roblox: matched with the right experiences, built, integrated and activated.

  • The experiences that fit a brand, chosen on data: Radar's audience, genre and momentum figures across the platform tell us where a brand's players already are, before a single placement is bought.
  • Branded experiences built and operated end to end by our own studio, or integrations inside games that already have the audience, agreed with the studios that run them.
  • Activations tied to a moment that already exists — a drop, a launch, a season — so the brand arrives when the players are there rather than asking them to come.
  • A straight read on whether Roblox is the right place at all, before anything is built. When it is not, we say so; when it is, we build it, run it and measure it.

Planned on what is moving.

Every campaign starts from the same public data: which genres are gaining players today, and where. Right now:

Live from Radar · as of 09:08 UTC

How it works.

  1. 01

    Brief

    Tell us what you are growing: a live game and its goal, or a brand and what it wants from Roblox. A link and a paragraph are enough to start.

  2. 02

    Plan

    We read the genre, the audience and the competition on Radar, pick the placements and the creators, and come back with a plan, a budget and the numbers it is meant to move.

  3. 03

    Run and report

    The campaign runs across the network with creative from Asset Blox and creators from Creator Discovery; every week you get live players and retention against the plan, and the next week is adjusted on what the data says.

Questions we get asked.

What is the Rival Ducks advertising network?

A network of sponsored placements, in-experience campaigns and Roblox creators through which we grow games that are already live and bring brands onto the platform. Placements are planned on Radar's public data, creators come from Creator Discovery, creative comes from Asset Blox, and every campaign is reported against live players and retention.

How does Rival Ducks advertise a Roblox game?

We start from the genre and the audience on Radar, pick the placements and the creators that reach them, build creative for each placement, run the campaign across the network and report week by week. Campaigns are planned around an update, an event or a season, because players arriving to something new stay longer than players arriving to nothing.

What does a Roblox advertising campaign cost?

It depends on the goal and the placement, so we scope it after a call. We do not publish a rate card we would have to break; we commit to a plan, a budget and weekly reporting against it.

Can you guarantee installs, players or a chart position?

No, and anyone who does is guessing. Roblox does not sell chart positions and neither do we. We commit to a plan, a budget and honest weekly numbers, and we adjust the campaign on what they say.

Do you work with brands outside gaming?

Yes, when there is a reason to be on Roblox. We match a brand with the experiences whose players already fit it, build or integrate what it needs, and tie the activation to a moment that already exists on the platform. When Roblox is the wrong place, we say so before anything is built.

How do you find Roblox creators for a campaign?

With Creator Discovery, our own index of every account and community making Roblox content on TikTok, YouTube, Instagram, Twitch and Discord, filed by platform, format, genre and audience and followed live. It tells us which creators move which genres, so a campaign starts with the right ones rather than the biggest ones.

Work with us.

Your game is live, or your brand wants to be. Tell us what you are growing and we will plan it on data.

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Or write directly

[email protected]