We make Roblox experiences.

We design, build and operate Roblox experiences with the whole company behind each one: a full-stack team from concept to LiveOps, economies simulated in Codex before release, art from Asset Blox, Pintail inside every experience from the first session, Radar on the market. We ship, we operate, we measure, and we keep the numbers public.

Studio · Rival Ducks

Now on Roblox.

What we have shipped, with the trailer, and the numbers our own Radar reads.

Project: Aura key art — the Blindfolded Sorcerer in a blue-white auraProject: Aura key art — a hooded avatar before the awakening statueProject: Aura key art — four heroes chargingProject: Aura key art — the Fallen White Falcon under the Eclipse
Simulation · Live since August 2026

Project: Aura

An anime-inspired collector: roll for characters, farm their aura and climb the rarity ladder toward Mythic.

Playing now
2
All-time peak
1,049
Visits
674,453
Discord members
7,995
Radar and Discord figures · as of 11:12 UTC

What we do here.

Game Development

Original Roblox experiences, built and operated in-house.

  • A full-stack studio under one roof: design, engineering, art, audio, LiveOps and analytics, on a production pipeline we built ourselves.
  • Every economy is simulated in Codex before a player touches it: millions of synthetic sessions, every drop table, price and progression curve stress-tested against the design targets.
  • Every experience ships with Pintail inside it from day one: close to a thousand live signals per player, AI-driven segmentation, personalised offers and hundreds of concurrent experiments.
  • Art at production pace: icons, thumbnails, character concepts, VFX, animation and 3D models from Asset Blox, in the Roblox look, iterated in hours rather than weeks.

Licensing & IP

Original IP across games, licensed for merchandise and media.

  • Original universes designed as franchises from the first sketch: characters, worlds and names built to carry across experiences, merchandise and media.
  • A licensing programme for merchandise, video and collaborations, with the brand guardianship a franchise needs to stay one franchise.
  • Bring us an IP and we will tell you whether Roblox suits it; if it does, we build it, ship it and measure it.

How we build.

  1. 01

    Design in Codex

    Every system, character, rarity, price and quest is authored in Codex and run through Monte Carlo simulation of the whole player journey before a line of it reaches the engine.

  2. 02

    Art from Asset Blox

    Icons, thumbnails, character concepts, VFX, animation and 3D models are produced against the experience's own style anchor, so the world arrives on-brand and at production pace.

  3. 03

    Build and ship

    A full-stack team takes the simulated design and the finished art into a live experience: engineering, audio, QA on phones and low-end devices, store presence and launch.

  4. 04

    Operate on Pintail

    From the first session Pintail streams close to a thousand signals per player; the models segment, predict and answer with offers, difficulty and content while hundreds of experiments run at once.

  5. 05

    Measure on Radar

    The experience is read by the same Radar everyone else reads: live players, retention, chart position and genre momentum, kept forever and published for anyone to check.

Measured by our own Radar.

Every experience we ship is read by the same Radar anyone can open: live players, every minute, kept forever. This is the last seven days.

Project: Aura · players, last 7 daysas of 11:12 UTC
Playing now
2
7-day peak
8
All-time peak
1,049
Visits
674,453

Questions we get asked.

Does Rival Ducks make its own Roblox games?

Yes. Rival Ducks is a Roblox games company with its own studio: we design, build and operate original Roblox experiences, and we keep operating them after launch with updates, events and LiveOps. Every experience we ship is measured by our own analytics platform, Radar, and its live numbers are public from the first hour.

How does Rival Ducks build a Roblox game?

On a pipeline we built ourselves. The design and the economy are authored in Codex and run through Monte Carlo simulation of the whole player journey before anything reaches the engine; the art comes from Asset Blox in the Roblox look; a full-stack team builds and ships it; Pintail runs inside the experience from the first session, streaming close to a thousand signals per player and running hundreds of experiments; and Radar measures it against the whole platform. The same five steps are on this page under "How we build".

Can Rival Ducks build a Roblox game for my company or brand?

Yes. We do not take work for hire from other game studios, but when a company or a brand wants a Roblox experience built for it — a branded world, an activation, a game around an IP — we design, build, launch and operate it end to end, with our advertising network and our tools behind it. Write to us with the brief and we will tell you what it would take.

Do you build games for other Roblox studios?

Not as a service. If you already have a game, publishing is the door: we come in before launch with development support, mentorship, creative and the advertising behind it, on a revenue share. If your game is live and earning, investment is the door instead.

How many Roblox experiences does Rival Ducks have in development?

Several, at different stages, across more than one genre. We announce an experience when it ships, not before, and its numbers are on Radar from the first hour so anyone can follow how it does.

Can we license Rival Ducks characters, worlds or IP?

Yes. Our universes are designed as franchises from the first sketch, and we license them for merchandise, video and collaborations under a brand-guardianship programme that keeps each franchise consistent. Write to us with what you have in mind — the format, the territory and the timing — and we will take it from there.

Work with us.

A world to build, an IP to bring to Roblox, or a brand that needs an experience of its own: tell us what it is. We design, build, launch and operate it, with the whole company behind it.